Human brains are wired to pay attention to stories. In fact, readers will remember the stories in a book for a long time, while forgetting about facts much sooner. In this episode, I show you how to craft stories (both yours and other people's) into your book, so it can shine among the sea of boring business books in the market.
Storytelling techniques to make your book shine
Storytelling techniques to make your book…
Storytelling techniques to make your book shine
Human brains are wired to pay attention to stories. In fact, readers will remember the stories in a book for a long time, while forgetting about facts much sooner. In this episode, I show you how to craft stories (both yours and other people's) into your book, so it can shine among the sea of boring business books in the market.