You need more problems, really
Think. Write. Lead. - Issue #96. Thought leadership is built on unsolved problems. Here's how to find them.
“Bring me solutions, not problems.”
That’s a common leadership mantra for high-achieving teams.
However, when it comes to thought leadership and category creation, a problem-first approach works best.
This came up the other day in a conversation I had with John Rougeux from Category Design Advisors.
John showed me his Problem Validation Worksheet—a tool fo…
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