The Thought Leadership Mindset
Think. Write. Lead. - Issue #54
"Don't hire that SDR team, don't start putting a ton of cash or capital into any type of demand gen work until you have some evidence that you have a legitimate category that you've created or that you know is emerging. Trust the market engineering/category design work. Give it 6-12 months at least to take effect, and the odds of your company being succ…
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