Personalization is overrated
Think. Write. Lead. - Issue #112. While marketers aim for personalized messaging, thought leaders seek universal truths.
I ghostwrite thought leadership articles for several subject matter experts.
One common theme in these articles in the past few months has been the benefits of personalization in marketing and advertising.
Personally (pun intended), I’m somewhat skeptical about the whole personalization thing.
It’s become a trending buzzword in marketing (it was actuall…
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