My thought leadership process

Think. Write. Lead. - Issue #97. BTS look at how I come up with ideas, conduct research and outline thought leadership pieces.

Someone asked me recently what my process is for creating content.

Well, it depends.

Is it a product marketing type of content? If so, I start by talking and listening to customers.

Is it SEO content? Then I have to do keyword research (maybe a content audit)…

But if it’s thought leadership content, the story is different.

When creating a thought leadershi…