My thought leadership process
Think. Write. Lead. - Issue #97. BTS look at how I come up with ideas, conduct research and outline thought leadership pieces.
Someone asked me recently what my process is for creating content.
Well, it depends.
Is it a product marketing type of content? If so, I start by talking and listening to customers.
Is it SEO content? Then I have to do keyword research (maybe a content audit)…
But if it’s thought leadership content, the story is different.
When creating a thought leadershi…
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