If a genie gave you 3 wishes...

Think. Write. Lead. - Issue #46

Have you ever been mistaken for the genie from Aladdin?

Probably not, but  that's how I felt  last week when I met with a new client.

Here's how the conversation went (more or less)...

"What is your goal?" I asked the two company founders. "What do you want me to do for you?"

And off the went asking me to grant them fantastic wishes:

"I want the website to …