How to write your best content yet

Think. Write. Lead. - Issue #48

Great writing isn’t about “writing.” It’s about thinking.
- The Category Pirates.

I’ve found that I write my best content not when I sit down to write, but when I spend a few days ruminating on a big idea.

The big idea comes in two ways: it’s either sparked by something else or it’s intentionally created.

Sparked: A paragraph in a book, or a sound bite fr…