Are you excited about the future?

Think. Write. Lead. -- Issue #85

This week, I started teaching a couple of marketing classes at a local college: a Digital Marketing class for 2nd-year business students; and a Search Marketing course for 3rd- and 4th-year students.

As I got to know them, there was a stark difference between both groups.

I asked them what they wanted to do after graduation or what their ideal job or bus…