An easy way to write original research

Think. Write. Lead. - Issue #50

Hey, friend. In the past couple of weeks, we began a conversation around Thought Leadership Marketing (TLM) and the types of content you should use in a TLM strategy with the I.D.E.A.S. acronym. In this issue, I will give you some tactical advice on one of them: Data-driven content (the “D” in I.D.E.A.S.). Let’s dive in.