A scientific approach to thought leadership
Think. Write. Lead. - Issue #109.
This semester, I’m teaching a marketing research class at the local college.
Part of what I’m teaching my students is to use the scientific method to make marketing decisions—not their gut or their instincts.
Because in most companies I’ve worked for, marketing decisions are educated guesses passed down from the CEO or a rehash of what worked before for …
Keep reading with a 7-day free trial
Subscribe to Thinking About AI to keep reading this post and get 7 days of free access to the full post archives.